![]() How is our website ranking and can other departments help boost the rank?.What’s your take on influencer marketing?.How do you allocate marketing budgets for different channels and campaigns?.How honest are we with customers in our campaigns?.What’s the inbound vs outbound leads ratio?.Should we invest more in developing new products rather than marketing?.What are the best things we can do to make our customers more loyal?.Ask your CMO these questions and watch them ace the next Q&A session. Marketing, the mystery machine for many, often have rough time trying to defend and explain their budgets. What’s your favorite formula in Microsoft Excel?Īre you speaking at an online event? Read on to our top tips for a flawless delivery.What is your take on employee-owned stock to raise money?.Are we planning to make an exit this year?.Are we raising more money from investors?.How did you decide to get into finance?.What are our greatest risks for meeting our profit targets?.In which departments are we going to invest more?.What is the one thing you could do without in your job?.How accurate are our sales pipeline forecasts?.Can we disrupt the market with a new pricing model?.So why not talk about something fun like… Excel? With CFOs, you don’t want to fall into the trap of only asking about numbers. To do this effectively, download our free event debrief template and start using it straight away. To assess how successful your Q&A was at your event, collect data with an event platform like SpotMe, add it to a Google Sheet, and make notes on what went well, what didn’t go so well, and how you could improve your Q&A in future. SpotMe’s CEO and CFO answering a question during company all-hands What are the key projects we are working on this quarter?.Do you talk often to other CEOs? Which ones?.Where is our biggest opportunity for growth?.What are your expectations from employees in the next quarter?.Do you think we spend enough resources on innovation?.What will be the post-COVID-19 impact on our company and industry?. ![]()
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